Service Innovation
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The article "Service Innovation" is about entrepreneurialism, it has been written by Derek Cheshire.
This is not for those people who guess that Innovation is about boffins in laboratories or selling technology from academic isntitutions into industry.
As the UK becomes even more dependent on service industries a new type of innovation is emerging.
Beware traditional gurus and business consultants, as there is competition out there.I had the good fortune to be in the audience at a recnet design event, where one of the speakers was Ralph Ardill, founder of the Brand Experience Consultancy.
He is a designer with a trcak record of bringing life to some of the world’s leading brands such as Ford and Coca-Cola. Those in the know will already recognise him as being the person who led the project to design and build the Guniness Storehouse, currently the most famous visitor attraction in Ireland, and voted by some as the best in the world.
Not many years ago it was an empty building within the perimeter of the Guinness brewery.His foresight, and some may say creative thinking, led to Guinness buiyng into the idea of the ‘Pint building’, combining a tourist attraction, training and conference facilities, exhibition and retail space and regeneration of the local area. The multi disciplinary project team was pulled from many different business areas and was insatlled as a pseudo board to run the development project.
Everyone, even the builders, were labelled as ‘creatives’ as each person had creative input.Project structures were kept to a minimum, transparency was key and knowledge transfer was seen as high priority. Finally they defined their own language to aovid misunderstandings amongst the many represented disciplines.Like many great innovation projects, the team managed to get their own space and define their own work environment but with specific targets.
Add to that the viison and commitment of Guinness. The result, a bunch of right brained people led by (gulp) designers turned a leaking wreck into a major tourist attraction bringing in over 300,000 visitors per year at an average spend of 35 euros.Derek Cheshire is an expert, speaker, consultant and faiclitator in the areas of Business Creativity, Innovation and Idea Generation. He is creator of the Innovation Toolkit, and co creator of workshops such as Creating The Difference, Creativity as a Business Tool, Sticky Strategy and The Idea Factory.You can receive regular ideas and updates on Business Creativity and Inonvation by visiting http://www.Creative4business.Co.Uk and filling out the simple sign up form.Article Source: http://EzineArticles.Com/?Expert=Derek_Cheshire
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Service Innovation
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